Marketing Tools is the essential marketing system for travel agents. Designed to meet today’s demands to help your business save money, increase sales and to help you connect better with your customers. Created by Express Ticketing, it is the only online marketing software designed in collaboration with Travel Agents for Travel Agents.

Create, Manage and Control

  • The Marketing Tools dynamic builder gives you complete control over your communications and sales messages, allowing you to create A4 flyers, Email Marketing, SMS Updates, Websites* (only available with Express Go) and offers for 16:9 TV display screens.
  • Every campaign created can be exported straight away to one or more of these formats, without having to recreate them.
  • You can access a variety of the latest ‘pre-made’ travel offers and packages. So if you like them, just send them already branded and tailored for your store. 

Manage all your messages in one place

  • All your travel offers, campaigns and messages are managed together in one simple location. It means that updating a price, sharing between consultants or between stores can be achieved in seconds.
  • You will never lose files or offers again, as you can simply archive this month’s offers and reuse, refresh next season.
  • You don’t need to buy expensive software or hire trained designers to create professional offers and messages, as you can now manage it all in-house and produce very professional branded collateral tailored to your store.

Connect with your Customers

  • The stronger ‘your’ relationship is with your customers the more your customers will continue to buy and connect with you. With this in mind, we have created a number of pre-made templates such as ‘Bon Voyage’ messages which allows you to maintain a connection with your customers.
  • Keeping pace with your customers’ needs is paramount to success. By linking the various forms of media together, Marketing Tools allow you to increase awareness of your agency in your local community.
  • Every email campaign can link directly with your agency’s Facebook,Twitter and Weibo accounts, if you have them!

Access Hi res imagery or use you own

  • With over 2000* HI RES travel images and logos direct from our preferred partners you will be able to access the latest brand logo, cruise ship or airplane imagery.
  • Sometimes a travel image is not enough, sometimes you need a lifestyle or seasonal image. For all these occasions we have an extensive library of family, festive and fun images.
  • If you want to use your own images you can as the Marketing Tools image library allows you to organise and upload your own images, logos and PDFs^.

Reporting and Performance

  • Live reports enable you to track the performance of email campaigns. Easy to understand pie charts allow you to track click-through rates so you can monitor each campaign’s success and gain a better understanding of your customers’ needs.
  • Every campaign monitors what advertising medium you’ve used, giving you the choice to decide how to maximise each campaign’s success.
  • Our easy to use segmentation allows you to send to your whole database or to one customer. So whether you are pushing the must end “Earlybird” or welcoming home that VIP customer,Marketing Tools has you covered.
  • SMS and email campaigns have scheduling options. You can send or target your messages at the times you want your customers to receive them.

Contact us to arrange a demo