Brand

Independent Travel Group

Launched in July 2006, membership of the Independent Travel Group (ITG) enables travel agencies to grow their business and increase their profits by utilising a single, focused and relevant marketing distribution system to achieve incentive targets and increase productivity.

There is considerable potential and empowerment in being an ITG member as members retain their own branding and identity, but with the ability to choose some or all of the services and benefits that the ETG national buying group provides.

Members of the Independent Travel Group are all experts in travel with many years experience in sending their valuable customers, who are usually based in their local communities, to fantastic journeys around the globe!

This also endorses the overall culture of the two-way communication process with ETG and ITG members, which includes the active involvement of a ITG Panel representing members that metts bi-annually with the ETG Executive Management team.

To benefit from being identified as a Group, all stores have the choice of ITG brand identifiers available to them, such as branded lightboxes, decals and stickers for their stores. Targeted campaigns are launched monthly offering an array of rewards based on perfomance. 

The highlight of the year is the annual ITG Business Forum. The first Forum was held in Phuket in 2011 with a group of 20 members who set the foundation of the ethos of the Group. Forums have since been held in Vietnam and Hong Kong and in 2014 was held in Hawaii with the number of attendees having grown to 125. Well supported and attended by preferred partners, the event provides a perfect opportunity for learning, networking and socialising. A key factor of success is the level of engagement, dialogue and interaction enjoyed by the Group.

The ITG travel agency is the fastest growing within ITG with current membership numbers in excess of 250 nationally.